Server-Side Tracking vs. Pixel Tracking - Which is Better?A number of shopping services are turning to server-side tracking as a means to enhance their information collection processes. While it needs more technical knowledge than normal GTM and may present extra prices, it can lead to greater accuracy and more trusted dataPixel monitoring uses a p
The Role of Landing Pages in Performance Marketing CampaignsA landing page is a webpage focused on one specific action you want visitors to take, such as making a purchase, filling out a contact form, or subscribing to newsletters. They are designed to eliminate distractions and guide visitors toward a single goal, improving user experience and con
Just How to Track Conversions Successfully With Performance Marketing Software ProgramA conversion can be anything from an e-newsletter sign-up to a purchase. It can likewise be a downloaded e-book or a get in touch with form entry.