Best Practices For Using Predictive Analytics In Performance Marketing
Best Practices For Using Predictive Analytics In Performance Marketing
Blog Article
Server-Side Tracking vs. Pixel Tracking - Which is Better?
A number of shopping services are turning to server-side tracking as a means to enhance their information collection processes. While it needs more technical knowledge than normal GTM and may present extra prices, it can lead to greater accuracy and more trusted data
Pixel monitoring uses a piece of code to sign up conversions on your internet site. It's very easy to set up and less vulnerable to advertisement blockers.
1. Much more exact information
The conventional approach of tracking conversions on a web site, utilizing pixels, is having difficulty with transforming web browser personal privacy plans. This means that the information being sent to Google Advertisements, Facebook Business Manager and various other systems is less exact than it ought to be.
Server-side monitoring is a much more secure alternative that assists to bypass these constraints, as it's packed from your own domain name and treated as first-party code, suggesting it's less most likely to be impacted by advertisement blockers or other security actions. This supplies much more accurate information and an extra total image of individual journeys across channels.
On top of that, this sort of tracking permits companies to track conversions outside of the internet site, such as telephone call and in-store gos to, which can be hard for pixel-based tracking. This adaptability gives marketing experts much more possession over the data they send out, and makes it easier to abide by different data regulations. It's likewise a whole lot less at risk to fraud, as it's harder for fraudulent actors to manipulate the system by modifying the postback URL.
2. Better control over information.
Server-side tracking permits businesses to accumulate and enhance information before sending it to third-party analytics/advertising systems. This improves data efficiency and precision, which can assist marketing experts make even more educated advertising and marketing decisions.
Conventional pixel tracking relies on JavaScript tracking codes that are placed in internet site visitors' web browsers. These tracking codes are often obstructed by advertisement blockers, which can result in information collection interruptions and incorrect outcomes. Server-side tracking makes it possible for services to bypass these limitations and provide accurate, constant data that is less susceptible to interference.
This kind of monitoring also enables organizations to track conversions that take place beyond the website, like phone calls and in-store acquisitions. This is necessary given that brand-new personal privacy plans such as Apple's Intelligent Monitoring Prevention (ITP) limit the life span of cookie-based tracking pixels to 7 days. This is a crucial reason that S2S is a lot more dependable for services looking for to adjust to these adjustments.
3. Much less vulnerable to scams
Server-side monitoring makes it possible for companies to adjust data hauls prior to it gets to third party endpoints, enhancing marketing ROI tracking safety and security and privacy. This is specifically crucial as various web browsers and platforms significantly transform just how they handle cookies. For instance, in iOS 14, Safari will just supply first-party cookie information and will not allow pixel-based tracking. Using server-side tracking, you can bypass these limitations and continue to track conversions that happened outside of your site.
In addition, server-side monitoring allows you to capture user information directly on your own servers. This eliminates dependence on third parties, which can be prone to violations and personal privacy offenses.
A server-side radar is a collection of guidelines that informs your website's server what events to videotape. This information is then sent out to analytics devices like Google Analytics and Facebook Service. It's also made use of to activate event-based ads, such as retargeting. In contrast, pixel monitoring is an alternate method that uses a little piece of code on your webpage to collect information from customers.
4. Much easier to execute
Server-side tracking is an information collection procedure that happens on the website's very own server, bypassing web internet browser restrictions. This means that data accumulated by the website/app is first sent to the server where it's processed and afterwards forwarded to analytics devices like Google Analytics or Facebook Pixel.
The advantage of this approach is that it lowers the extent of data administration and gives companies more control over transmission, making it generally a lot more dependable. As a result, it's much less prone to data difficulties brought on by things like a damaged connection or an active ad blocker being set up.
With OWOX BI's Server-Side Monitoring, your business can collect real-time conversion data in the same way that you would with pixels or a cookie, however this is after that passed straight to your advertising and marketing devices on the web server. This permits you to have even more precise information and assists make sure compliance with personal privacy laws such as GDPR. Additionally, it also prevents the monitoring limitations enforced by browsers and ad blockers.